Len

Ferman Innovation

Channel BIO

Len Ferman is managing director of Ferman Innovation and is based in Jacksonville, Florida. He is a certified ideation workshop facilitator and qualitative researcher. He specializes in helping companies generate and evaluate breakthrough ideas to improve the customer experience. Len is also a 7 time gold medalist at the World Joggling Championships, which combines running with juggling. Prior to founding Ferman Innovation, Len spent 25 years with Fortune 500 companies managing customer experience research and innovation. Len held senior positions in AT&T, Barnett Bank and Bank of America where he introduced many new products, led the front end of innovation and served as head of ideation. He developed the Idea Tournament™ process to identify and select the optimal concepts for development. Len is a frequent speaker at major business conferences on innovation, including a keynote speech at the Customer Experience Leaders Summit in Miami in 2014. Len holds two masters degrees from Duke University (M.B.A. in Marketing and a Master’s in Economics). Len is also an adjunct professor of marketing at the University of North Florida where he teaches courses that he created on business innovation. And Len is a faculty member of the American Management Association.


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